What's the No. 1 Growing Advertising Medium
Using promotional products is the fourth fastest-growing advertising medium. They’re behind mobile phone advertising at No. 1 (no surprise there!) and then the internet and product placement.
Why do promotional products still work?
Answer: Consumer recall and response.
Basically, people love free stuff! They can hold a pen in their hand, they use a cell phone charger, they wear a T-shirt, they take an umbrella with them--Promotional products are tangible items creating an experience and therefore, increasing message recall.
A trend analysis of Promotional Products Association International data over the past three decades demonstrates why advertisers have made promotional products the fourth-fastest growing advertising medium and sixth highest ranked medium among traditional and digital media.
Check out these stats:
● Eight in 10 consumers own between one and 10 promotional products
● Six in 10 consumers keep them for up to two years
● Wearables and drinkware rank as some of the most often recalled promotional products. Who couldn’t use a cotton-poly T-Shirt or hot and cold tumbler?
● About half (53%) of consumers use a promo item at least once a week or more often
● The primary reason for keeping a promotional product is usefulness
● 88% of consumers recalled the advertiser from a promotional product received
Studio Eleven provides high quality and affordable promotional products and corporate apparel. With a vast selection of 900,000+ products, experienced promotional product specialists and customer care representatives work with you to find the products that best fit your company, your consumers and your employees.
Source: Three decades of data and analysis compiled
by PPAI and researchers at Georgia Southern University, Louisiana State
University, Baylor University, Southern Methodist University, Relevant
Insights, Ernst & Ernst, Calendar Advertising Council and MarketTools, Inc.