Do you worry that promotional products just get thrown away? Do
you often wonder what the ROI on promotional products is anyway?
Check out these stats and information from the Global
Advertising Specialties 2016 study to help find the ROI on the promotional
products you’re using:
What products have the
longest shelf life with customers?
●
Umbrellas – 14 months
●
Mobile power banks – 12 months
●
Outerwear and fleece – 9 months
●
USB drives – 8 months
●
Drinkware – 8 months
You want customers to take your product home with them, keep it
and use it repeatedly in front of their friends and others in their business.
By placing your logo on quality, worthwhile products, you gain customer trust
and loyalty while strengthening your brand presence.
What products are “keepers” for U.S. consumers?
● 57% own a promotional shirts
● 53% own promotional drinkware
● 50% own a promotional writing instrument
● 41% own promotional desk/office accessories. Most of these products owners are millennials
Another interesting statistic: Midwesterners have the most branded products in their procession with the average of 11 products each. Across the U.S., the average per person owns 9.8 products. And even more impressive, 95% of Midwesterners with a promotional T-shirt recalled the advertiser on the shirt!
What products have the lowest cost per impression?
Promotional products are a great way to blast out your brand name and logo to a targeted mass audience, as they have a much lower cost per impression (CPI) than prime-time television advertising, magazine advertising and newspaper ads. A large portion of your budget could be eaten up in one 30-second television ad, while a logoed pen cost 1/10th of a cent per impression
Plus, promotional products provide opportunity for active engagement, such as storing your sales proposal on a branded USB drive for a prospective customer, whereas you can’t get that with a newspaper ad.
Promotional items that deliver some of the highest number of impressions are bags, hats and writing instruments.
Are you looking for high quality, branded products and top-notch customer care? Contact Studio Eleven Promotional Products at 877-634-3499.