Using promotional products is the fourth fastest-growing advertising medium. They’re behind mobile phone advertising at No. 1 (no surprise there!) and then the internet and product placement.

Why do promotional products still work?

Answer: Consumer recall and response.

Basically, people love free stuff! They can hold a pen in their hand, they use a cell phone charger, they wear a T-shirt, they take an umbrella with them--Promotional products are tangible items creating an experience and therefore, increasing message recall.

A trend analysis of Promotional Products Association International data over the past three decades demonstrates why advertisers have made promotional products the fourth-fastest growing advertising medium and sixth highest ranked medium among traditional and digital media.

Check out these stats:

●      Eight in 10 consumers own between one and 10 promotional products

●      Six in 10 consumers keep them for up to two years

●      Wearables and drinkware rank as some of the most often recalled promotional products. Who couldn’t use a cotton-poly T-Shirt or hot and cold tumbler?

●      About half (53%) of consumers use a promo item at least once a week or more often 

●      The primary reason for keeping a promotional product is usefulness

●      88% of consumers recalled the advertiser from a promotional product received

Studio Eleven provides high quality and affordable promotional products and corporate apparel. With a vast selection of 900,000+ products, experienced promotional product specialists and customer care representatives work with you to find the products that best fit your company, your consumers and your employees.

Source:  Three decades of data and analysis compiled by PPAI and researchers at Georgia Southern University, Louisiana State University, Baylor University, Southern Methodist University, Relevant Insights, Ernst & Ernst, Calendar Advertising Council and MarketTools, Inc.