How to Get Free Press for Your Company
Have you seen a story featuring your competitor on the front page of the local newspaper? Scratching your head wondering how you can gain some of that free press?
Tips You Should Consider
Journalists are always looking for a story, so feel free to pitch a story from your company. But first, there are few tips you should consider:
1. Tell a story. Don’t pitch an advertisement. Just as you tailor your marketing message to reach a target audience, you must also customize for pitching a story to the press. They don’t want to hear what is so great about your product, they want a story to tell.
2. Is your story new? Make sure to highlight that this is the first time or that this information has not yet been released. The press loves to be the first to scoop a story.
3. Is your story unique, even a little weird in any way? Don’t think of this in a negative light. Nobody wants to hear the same old story. Your story must be unique if it is going to appeal to an audience. The press knows this.
4. Does is tug at heartstrings? A great human interest story, not necessarily highlighting your products but maybe featuring a regular customer, longtime employee or someone your company helped out, can tug at the heartstrings with your name attached.
5. Is it timely? If not, can you make it timely. The first thing a journalist will likely ask is, why should I care about this now? Think about how the story you want told affects the world around you and why they would care now.
And one final tip: if the press picks up your story, make sure your employees are wearing logowear branded with your company logo and name. The best way to get free press may be just a subtle logo appearance in a great story that grabs attention locally and beyond.
Branded clothing is a great way to build brand recognition. Contact a product specialist at Studio Eleven at 1-877-634-3499 for expert assistance in finding the best promotional product for your brand.